
by Carl Cameron
As McCain campaign manager, Rick Davis, collects questionaires from campaign staffers about their past lobbying and political activity it’s important to remember what happened to the McCain campaign last year.
McCain’s bloated 2007 campaign imploded after spending huge amounts of money and nose-diving in the polls.
Davis, last June and July, cut most people loose and put a skeleton crew together of people willing and able to work for free. This meant he needed volunteers with separate incomes- some were lobbyists and political professionals with histories.
Campaigns routinely let people go when their outside pursuits conflict with the candidate’s desired image.
That is what the McCain camp is checking for now.
The revelation that two McCain aides had ties to the military Junta in Myanmar sparked this house cleaning; they are no longer with the campaign. A third aide, Craig Shirley, who’d been involved in an anti-Obama 527 has now also been moved on.
It was overdue, not so much for any one individual to go, but for the campaign to KNOW what they had been involved in.
There is still a haphazard feel to much of what the McCain campaign does.
While they have plans, tactics and a strategy, there are bugs in the system that often complicate the message.
Two weeks ago McCain was planning a theme of courting conservatives and intended to highlight judicial conservatism.
The week started with Cinco de Mayo, so he instead found himself starting a “conservative week” pitching comprehensive immigration reform, opposed by most conservatives as amnesty for illegal aliens.
This week was supposed to court independents and moderates with his anti-global warming agenda…he ends the week at the NRA convention talking gun rights, a conservative favorite.
The conflicting messages and events are a temporary glitch of the last 2 weeks which illustrates how some events and devlopments are reacted to by the McCain campaign rather than managed and massaged.
The staff housecleaning is not a big deal – beyond it’s timing.
It should have happened a long time ago.
The McCain campaign needs to tighten up fast.
Obama is gonna come out of his corner in top flight fighting condition with a battle tested and fleet-of-foot team.
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